Patterns
A First Visit to an Unfamiliar Website: A Reading Routine
Use a first-visit website reading routine to identify a site’s purpose, find useful routes, and spot confusing labels…
sections
Patterns
Compare familiar interface conventions and the expectations they create.
Our point of view
Clarity is a design choice
A screen can look polished and still leave people guessing. We pay attention to the words, structures and signals that make digital experiences easier to read.